Client: Ukiah Valley Medical Center
In 2006 Jerry worked with UVMC on a campaign to help people realize they
can have both country living and quality health care. They chose beautiful
images of the region and juxtaposed them with catchy type, such as a billboard
which reads: "All this AND Digital Mammography!" The campaign (ongoing)
has included full and half page regional magazine ads, newspaper ads, postcard
mailers, website, billboards, movie theater ads, in house publications, and
more.